AI Sales CRM for Google Workspace

Your pipeline, structured.
Your leads, scored by AI.

Lead'em replaces scattered Google Sheets with a schema-first CRM that imports any spreadsheet in minutes, qualifies leads with AI, and keeps your whole sales team moving on a shared kanban pipeline.

Built on Google Workspace AI-Powered by Gemini Real-time Collaboration Any CSV or XLSX
AI ICP VERDICT
Strong fitTARGET
JR
Jordan moved a lead
→ 1st Follow up · just now

Sound familiar?

If your sales team lives in Google Sheets, you already know the pain.

01
SPREADSHEET CHAOS

One Google Sheet per campaign. Different column names every time. No shared pipeline. No history of who moved what lead or when.

02
IMPORT HELL

Every list from a conference, LinkedIn export, or partner referral needs hours of manual column cleanup before a single rep can start outreach.

03
ICP GUESSWORK

ICP fit is judged in Slack threads. Qualifying criteria changes rep to rep. Nobody is working from the same definition of a good lead.

04
ZERO VISIBILITY

Managers have no daily signal on rep throughput. There is no pipeline history. Collaboration means copying rows into yet another sheet.

Lead'em was built to fix exactly this.

Product Overview

One workspace for the entire outreach pipeline.

From raw spreadsheet to qualified, scored, kanban-organized lead — Lead'em handles the whole workflow so your team spends time selling, not formatting.

Campaign types
Reusable lead schemas, defined once and shared across every campaign.
Campaigns
Every active outreach campaign, organized in one workspace.
Import
Bulk-create leads from any CSV or XLSX in minutes.
Tasks
Daily stage-movement goals to keep every rep on pace.
LinkedIn comment
AI-drafted executive warming comments for outreach.
Messages
Real-time team DMs, @mentions and notifications.
Team
Manage member roles and workspace access.
ICP settings
Tune how the AI judges every lead’s fit.
Core Features

Built for how B2B sales teams actually work.

CAMPAIGN TYPE BUILDER
01Campaign Management

Define your lead schema once. Use it across every campaign.

Build custom campaign types with 10 field types — text, email, phone, URL, number, date, select, multi-select, checkbox and long text. Set required fields, uniqueness constraints, and choose which fields surface on kanban cards. One schema backs every campaign bound to that type.

10 field types Required & unique fields Kanban card control
AI IMPORT WIZARD
app.xorora.com/leadem/import
Upload
leads_conf_2026.xlsx
Analyze
Gemini mapping columns
Commit
128 leads ready
AI COLUMN MAPPING
Full Nameprospect_name98%
Titledesignation95%
Companycompany92%
Profile URLlinkedin_url88%
02Smart Import

Upload any spreadsheet. Lead’em maps it in seconds.

Drop in a CSV or XLSX from a conference export, LinkedIn connection list, or broker file. Lead’em parses your headers, previews the rows, and uses Gemini AI to match columns against your existing schemas with confidence scores so you review before committing. What used to take an hour takes minutes.

CSV & XLSX Gemini column mapping Confidence scores
KANBAN PIPELINE
03Pipeline Management

See every lead. Move them forward. Track every transition.

Each campaign renders as a drag-and-drop kanban board with auditable stage transitions. Filter by text, select, date and checkbox fields without leaving the board. Every move is logged with user and timestamp — managers always know who moved what lead and when. Optimistic UI keeps it fast on large pipelines.

Drag-and-drop stages Inline filters Full audit log
ICP SETTINGS
04Lead Qualification

Stop guessing who is worth your team’s time.

Define your Ideal Customer Profile once — target industries, employee range, scoring criteria and exclusion rules. Lead’em uses Gemini to score every lead from 0 to 10 and return a clear TARGET, MAYBE or REJECT verdict with full reasoning. Consistent ICP application across every campaign, every rep, every time.

0–10 AI scoring TARGET / MAYBE / REJECT Full reasoning
TEAM MESSAGES
05Team Collaboration

Replace the Slack pings. Keep everything in the pipeline.

Per-lead comments with @mentions, direct messages, browser notifications and unread counts — all live. When a rep mentions you on a lead, you know instantly. Everything stays attached to the lead record where it belongs.

@mentions & DMs Live notifications Per-lead threads
LINKEDIN COMMENT GENERATOR
06LinkedIn Outreach

Draft your warm-up in seconds. Save it straight to the lead.

Paste a LinkedIn post, optionally attach a lead for industry context, and Lead’em generates a short, executive-style warming comment via Gemini. Copy it to LinkedIn or save it directly to the lead’s Connection Note field inside Lead’em.

Gemini drafts Lead context Saves to lead
How It Works

From raw list to qualified pipeline in three steps.

1
Upload

Import your spreadsheet

Drop in any CSV or XLSX. Lead’em parses headers, previews rows, and uses AI to map columns to your campaign schema in seconds.

2
Score

Score every lead automatically

Your workspace ICP profile runs against every imported lead. Gemini scores and buckets each one as TARGET, MAYBE, or REJECT with full reasoning.

3
Execute

Work your pipeline

Move leads across stages, track rep throughput, generate LinkedIn warming comments, and keep the whole team aligned on a live shared kanban.

Google Workspace

Already on Google Workspace? You are already set up.

Lead'em uses Google OAuth with hosted-domain validation — your team signs in with their existing Google Workspace accounts. No new passwords. No separate user management. No external contractors accessing your pipeline. If your company runs on Google, Lead'em works with it from day one.

Google OAuth Sign-in Workspace Domain Restriction Manager and Agent Roles No Extra Credentials Required
Sign in with Google. Domain-restricted to @yourcompany.com only.
Use Cases

Built for every type of B2B outreach campaign.

LinkedIn Outreach Campaigns

Import LinkedIn connection exports, define outreach stages, generate warming comments, and track every touchpoint from first connection to booked meeting.

Conference and Event Lists

Turn attendee exports into structured campaigns immediately after an event. Run ICP scoring to prioritise follow-up contacts first.

Partner and Referral Pipelines

Manage inbound referrals with shared pipeline visibility. Managers see rep activity, stage progress, and ICP fit across every referral source.

Account-Based Outreach

Build custom campaign types for ABM with company-level fields, contact tracking, and multi-rep collaboration on high-value accounts.

Industries

Built for B2B. Works across every vertical.

Lead'em adapts to your industry through custom campaign schemas.

SaaS and Technology Logistics and Supply Chain Healthcare Financial Services Professional Services E-commerce

What Lead'em replaces.

BEFORE
AFTER WITH LEAD'EM
Hours of manual CSV column mapping
Minutes with AI-powered import
Inconsistent ICP judgement in Slack
Consistent AI scoring across every campaign
Per-campaign Google Sheets with no history
One shared kanban with full audit log
Warming notes scattered in personal docs
LinkedIn comments saved directly to leads in Lead’em
FAQ

Questions before you book a demo?

Yes. Any Google Workspace account with a verified company domain can sign in. Lead’em restricts sign-in to your configured workspace domain so only your team gets access.

You define your ICP profile once — target industries, employee range, scoring criteria and exclusion rules. Lead’em uses Gemini AI to evaluate each lead against your profile and returns a score from 0 to 10 with a TARGET, MAYBE or REJECT verdict and full reasoning.

Yes. @mentions, direct messages and browser notifications are all live. Notifications are stored and delivered even in environments without Pusher configured.

Lead’em supports CSV and XLSX. Upload any spreadsheet — conference exports, LinkedIn connection lists, broker files — and the AI will map your columns to the right schema.

No. Reps paste the LinkedIn post text into Lead’em, generate a warming comment, copy it, and post it on LinkedIn manually. The result saves back to the lead record inside Lead’em.

Lead’em is built specifically for Google Workspace teams running manual LinkedIn and list-based outreach. Lighter, faster to set up, and includes AI-powered import and ICP scoring that enterprise CRMs charge separately for — or do not offer at all.

Still have questions?

See Lead'em in action. Book a 30-minute demo.

We will walk you through the full pipeline — from importing your first spreadsheet to scoring leads with AI and managing your team's outreach in real time. No slides. No sales pitch. Just the product.

Usually responds within 24 hours. No commitment required.
Get in touch about Lead'em

Ready to replace your spreadsheets?

Tell us about your team and current setup. We will reach back with a personalised demo of Lead'em built around your workflow.

hello@xorora.com
Austin, Texas

Your information is never shared. We will respond within one business day.