122% ACOS to 42%: An Amazon UK Rugs Turnaround
One of the UK's largest rugs and home furnishings retailers was spending £6,000+ a month on Amazon ads at 122% ACOS — growing sales while losing money on every pound of PPC. Xorora rebuilt the account without killing the revenue engine behind it.
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Scale that was costing more than it earned
The retailer was already generating meaningful Amazon revenue and spending more than £6,000 a month on advertising to do it. On the surface, the account looked like a growth story. Underneath, PPC was running at 122% ACOS — £122 in ad spend for every £100 in attributed sales.
Xorora took over Amazon PPC management with one brief: make advertising profitable without shutting down the campaigns that kept sales moving. Six months later, ACOS sat at 42%, sales had grown, and the account was finally compounding the right way.
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You couldn't pause spend without pausing the business
Most agencies would slash budget to fix ACOS. That wasn't an option here — PPC was the live revenue engine.
122% ACOS on live revenue
Every pound of attributed sales cost more than a pound in ads. The account was growing into a loss, not out of one.
Cut spend, cut sales
Campaigns that were inefficient were also carrying meaningful volume. A blunt pause risked the top line the client depended on.
Waste hidden at scale
Broad, overlapping, and underperforming keywords were burning budget inside a large account — hard to unwind without a systematic rebuild.
Rebuild the account. Protect the sales. Then tighten.
No single 'big switch' — a disciplined, data-led program from audit through ongoing optimization.
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Full account audit → Kill wasted spend → Restructure targeting → Bid & keyword optimization on a rolling loop
Four phases from loss-making scale to profitable growth
Map campaign and keyword performance to see exactly where spend leaked vs. where it converted.
Identify and remove broad, poorly targeted, and underperforming keywords burning budget with no return.
Separate profitable terms from the rest so bids, budgets, and reporting finally matched reality.
Keep adjusting as data changes — so the ACOS result holds after the first win, not just on a good week.
ACOS down ~66%. Sales still up.
The outcome that matters for paid acquisition: advertising got cheaper and more efficient while the business kept growing.
Profitable Amazon growth without killing the engine
If your Amazon account is scaling into a loss, the fix isn't always 'spend less.' It's spend on what converts — and stop funding what doesn't — without freezing the sales your business needs.
Built for brands already spending at scale
Ideal when volume is real but ACOS has slipped past profitable. We stabilize first, then compound.
Measured on sales and ACOS together
We refuse vanity efficiency that only looks good because revenue collapsed.
Ready for your next campaign
Book a scoping call. We'll tell you what a turnaround path looks like for your Amazon UK account.
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