Transform ordinary product detail pages (PDPs) into extraordinary brand experiences. Enhanced Brand Content delivers engaging product descriptions and interactive media (A+ content), combining creative sales copy, larger-than-life hero banners, comparison tables, and more.
A+ Content · EBC · Brand Story · Brand RegistryWe have the talent to turn browsers into buyers. Amazon combined Enhanced Brand Content and A+ Content into one streamlined feature called A+ Content — unlocking design possibilities that let brand owners outshine competitors with informative, immersive PDPs.
At Xorora, we set your brand apart on Amazon with rich product content that highlights your story and value proposition. With striking visuals, compelling copy, insightful charts, and more, we help you stand out in even the most competitive markets.
Get a free quoteOur A+ Content focuses on selling your brand. Situated within the Product Description, this feature gives you the chance to talk about your company's beginnings and values, product specifications, quality-centric manufacturing, and commitment to excellence.
Our experts help you showcase your unique brand story and make the most of this platform.
Captivating content, compelling results
Leave a lasting impression with our creative content-creation services. Our copywriters craft persuasive product descriptions, engaging brand stories, and impactful comparison charts to maximize your sales potential.
Product descriptions that instantly capture readers' attention.
We identify and spotlight your product's most noteworthy features and unique selling propositions through product and competitor analysis.
We emphasize what sets your brand apart and why Amazon shoppers should choose you over your competitors.
An authentic portrayal of your brand story, identity, values, policies, and more.
Increased traffic and improved reach through SEO and keyword-optimized content.
Amazon Australia launches — product hunting, listing and A+ content, then Sponsored Products — with measurable ROAS.
Amazon case study carousel, slide 1 of 2
Deliver to Australia · Amazon AU Listing
Amazon AU · Product Launch · PPC
A new-to-Amazon brand entered Amazon Australia with a demand-validated card tracker, conversion-ready listing, Brand Registry A+, and a disciplined $20/day Sponsored Products plan.
Deliver to Australia · Amazon AU Listing
Amazon AU · Second SKU · PPC
With Brand Registry and assets already in place, Xorora sourced and launched a second SKU — a seven-piece laundry bag set — reaching 2.44 ROAS on a $30/day Sponsored Products campaign.
Our designers excel in image optimization and enhancement, guaranteeing your product images rise above a sea of competitors.
Your brand deserves to shine. With our Amazon A+ Content design services, we create stunning visual layouts that align with your brand identity and reflect the quality of your products. We also support A+ content submission, approval, and management so everything leads to a sale.
Amazon's own data shows A+ Content can lift conversion.
Rich modules that hold attention below the fold.
Carry brand narrative past bare bullets and descriptions.
Clearer expectations reduce mismatch and return friction.
Consistent visual systems across the catalog.
Immersive PDPs that look premium next to plain listings.
Comparison charts and feature callouts handle objections early.
Modules that surface related ASINs and brand assortment.
To experience the benefits of Enhanced Brand Content, you must register under Amazon's Brand Registry (ABR). Here's a quick guide to follow.
Your brand must have a registered and active word mark or design mark, and your trademark should appear on your products or packaging.
Amazon requires trademark owners — the person or entity whose name the word mark or design mark is registered to — to submit Brand Registry applications.
Complete Brand Registry enrollment so A+ Content, Brand Story, and related brand tools unlock for your catalog.
Amazon A++ or Premium A+ Content is an invite-only feature reserved for industry giants such as luxury brands and globally recognized tech products. Premium A+ offers both enhanced and exclusive capabilities, taking your Amazon branding and marketing efforts further.
Need help navigating the ABR program?
Reach out with any questions — we'll help you understand Brand Registry enrollment and what A+ / Premium A+ unlocks for your catalog.
| Type | A+ | A++ |
|---|---|---|
| Availability | All brand-registered vendors | Invite-only |
| Text and images | ||
| Image size | 970 × 300 | 1464 × 600 |
| Comparison table | ||
| Allowable modules on PDP | 5 | 7 |
| Video and hotspot | ||
| Navigation carousel |
We're proud to call ourselves specialists in Enhanced Brand Content design. As part of our Amazon marketing services, we maximize your A+ Content efforts.
We handle every aspect of the Amazon A+ Content creation process internally. Our designers, copywriters, and project managers work together to deliver exceptional A+ content — from pet supplies to home décor and everything in between.
We develop visually striking PDPs for businesses of every size. From newcomers to well-known brands, Xorora works to exceed expectations at every turn.
We keep ourselves informed about Amazon's dos and don'ts, saving you unnecessary worry about TOS compliance — especially crucial for vendors selling medical and personal-care products.
Trust Xorora to take your Amazon presence further. Our Amazon A+ EBC listing services enable PDP customization using attention-grabbing images, informative comparison tables, persuasive copy, and more — filling more space than standard listings and leaving a lasting impression on customers.
Work with us todayAt Xorora, our team of Amazon experts and design professionals love what we do. Our marketing services can take your company further. For those in the planning process, submit the form to dive into your project specifics.
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