Reach your ideal Amazon customers on and off the platform.
Amazon DSP gives brands programmatic access to Amazon's first-party shopper data and ad inventory to reach high-intent audiences across Amazon properties, publisher sites, apps, and streaming, wherever they spend time online. We put that capability to work for your brand, with audience strategy, creative development, and ROAS-focused campaign management.
DSP · Display · Video · AudioAmazon DSP ad spend is rising, so brands that build full-funnel programmatic reach audiences beyond Amazon's search results.
Leveraging Amazon DSP's machine-learning algorithms and first-party shopper data, advertisers have seen an average 34% increase in return on ad spend, making DSP management one of the highest-leverage advertising channels.
Amazon DSP is available in more than 15 countries, letting brands reach high-intent audiences in international markets and build coordinated global campaigns across multiple marketplaces.
Our Amazon DSP management follows a structured process built to drive full-funnel advertising programs that reach your ideal audience at every stage of the purchase journey. Every engagement moves through clear audience strategy, creative development, campaign activation, and continuous optimization based on performance data. The result is a DSP program that reaches the right customers before they start searching and converts them at a higher rate when they do.
We start by defining your target audiences using Amazon's first-party data, including in-market shoppers, past purchasers, and lookalike segments. We build the audience architecture and set ROAS targets and budget allocation for each segment.
We advise on ad creative across display, video, and audio formats, ensuring your creative is built for the DSP placements and audiences it will run against. Campaigns launch with conversion tracking and attribution configured for accurate ROAS measurement from day one.
We manage your DSP campaigns continuously, monitoring delivery, audience performance, placement efficiency, and ROAS, and making real-time optimizations to bid, audience, creative rotation, and budget allocation to maximize performance across the funnel.
We provide reporting across through-view, direct-page-view, purchase-rate, direct ROAS, and new-to-brand metrics, with clear attribution to individual audience segments and placements. We use this data to refine strategy and improve campaign efficiency over time.
A full-funnel advertising program that reaches your ideal customers at scale.
A written DSP strategy covering audience segments, campaign objectives, creative requirements, and ROAS targets, with clear budget allocation and performance benchmarks for each campaign phase.
Ongoing strategic guidance from our Amazon DSP specialists, including audience-architecture recommendations, competitive-landscape analysis, and coordination with your broader Amazon advertising and organic strategy.
First-party audience segment creation using Amazon's shopper data: in-market, lookalike, retargeting, and past-purchaser audiences, mapped to funnel stage and campaign objective for maximum targeting precision.
End-to-end DSP campaign management across display, video, and audio placements on Amazon properties and off-Amazon inventory, with continuous bid optimization and audience refinement.
Creative strategy and specifications guidance for display, video, and audio ad formats, so your creative is optimized for the DSP placements and audiences it runs against.
Strategic retargeting to re-engage high-intent audiences, including product-detail-page visitors, cart abandoners, and past purchasers, with relevant messaging designed to drive conversion and repeat purchase.
Monthly performance reporting covering through-view, direct-page-view, purchase-rate, direct ROAS, and new-to-brand metrics, with attribution by audience segment and placement for actionable optimization insight.
Amazon Australia launches — product hunting, listing and A+ content, then Sponsored Products — with measurable ROAS.
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Deliver to Australia · Amazon AU Listing
Amazon AU · Product Launch · PPC
A new-to-Amazon brand entered Amazon Australia with a demand-validated card tracker, conversion-ready listing, Brand Registry A+, and a disciplined $20/day Sponsored Products plan.
Deliver to Australia · Amazon AU Listing
Amazon AU · Second SKU · PPC
With Brand Registry and assets already in place, Xorora sourced and launched a second SKU — a seven-piece laundry bag set — reaching 2.44 ROAS on a $30/day Sponsored Products campaign.
First-party audience data, full-funnel reach.
A program that leverages Amazon's first-party shopper data to reach your ideal customers at every stage of the purchase funnel. Every DSP campaign we run is part of a coordinated advertising strategy built to grow brand awareness upstream, drive consideration among in-market shoppers, convert high-intent audiences, and re-engage past visitors and customers, creating a compounding revenue effect that Sponsored Ads alone cannot deliver.
Amazon's first-party data is the most valuable advertising asset in e-commerce. It reflects actual purchase behavior, product browsing, and streaming habits across hundreds of millions of consumers. We build audience segments that map the right data signals to your campaign objectives, so your DSP spend reaches the people most likely to convert.
Our Amazon team manages DSP programs with one focus: delivering measurable return on your advertising investment across the full customer journey. We understand DSP's audience architecture, bidding mechanics, creative requirements, and attribution at a level that translates directly into better audience targeting, lower wasted spend, and higher ROAS. We coordinate your DSP program with your Sponsored Ads strategy and organic content to create a unified advertising presence that compounds results rather than isolated campaigns that compete with each other for audience and inventory.
Our team specializes in Amazon's advertising ecosystem, including DSP, Sponsored Ads, and the interplay between paid and organic, so your DSP program isn't run in a silo.
Amazon's first-party shopper data is what makes DSP uniquely powerful. We use it effectively to reach the audience segments that convert, with campaign design built around real signals.
We manage your DSP program in coordination with your Sponsored Ads and organic strategy, so awareness, consideration, and conversion reinforce each other for maximum reach, efficiency, and ROAS.
Every product category has its own audience behaviors, purchase cycles, and competitive dynamics on Amazon DSP. We build programmatic programs tailored to how your buyers actually shop and reach them at the right moments in their journey.
Amazon DSP is a demand-side platform for programmatic display, video, and audio ads that run both on Amazon and across off-Amazon inventory. Sponsored Ads appear in Amazon search and product pages and target shoppers actively searching. DSP reaches audiences earlier and more broadly, using Amazon's first-party data.
Partner with Xorora's Amazon DSP experts to build a full-funnel advertising program that reaches your ideal customers at every stage of the purchase journey and converts their attention into measurable revenue.