Sustaining a supplements brand's search performance over two years.
Eight product-family Search campaigns over two years: Rs 82.8M in tracked conversion value against Rs 790K spent.
The big picture
A Pakistani D2C supplements and multivitamins brand selling nationwide through its own online store. The catalog spans a flagship multi-nutrient multivitamin, a natural performance and testosterone booster, imported fish oil, biotin-based hair care, calcium and vitamin D3, magnesium glycinate, and topical pain relief, positioned as one of Pakistan's most trusted supplements brands.
The brand needed its Search account to keep performing as it scaled from a handful of hero products into a full catalog spanning immunity, men's health, hair care, bone health, and pain relief. Two years of live campaigns meant the account had to hold its return steady through changing search competition, not just deliver one strong opening quarter.
What made it hard
A regulated category and a catalog that sends buyers into very different search intent.
Supplements sit in a tightly regulated ad category.
Someone typing "best multivitamin Pakistan" is nowhere near the same purchase decision as someone searching for a testosterone booster or a pain relief cream.
Blending everything into one generic campaign would bury the best-performing lines under the weakest.
What Xorora built
Eight concurrent Search campaigns — one per product family — with bids guided by two years of conversion data.
Xorora split the account into eight concurrent Search campaigns, one per product family, so multivitamins, men's health, hair care, and pain relief each ran against their own keyword set and landing page rather than competing inside a single generic campaign.
Bids were adjusted as two years of conversion data built up, shifting spend toward the search terms and product lines converting fastest.
The outcome
Sustained Search performance across a full supplements catalog — not a one-quarter spike.
5.12M impressions and 103K clicks
Account-wide Search reach across two years.
Rs 790,000 spent
Total Google Ads spend from September 2023 to October 2025.
Rs 82.8M tracked conversion value
Conversion value held as the catalog and competition evolved.
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