Scaling a wellness supplement brand to a 26x return with zero starting data.
Xorora's strongest Meta return: 26.69x average purchase ROAS and Rs 156M in purchase value — built category by category in one of Meta's most tightly regulated ad classes.
The big picture
One of Pakistan's leading health and wellness supplement brands, manufacturing weight-management packages, hormonal wellness bundles, and skincare lines under a single umbrella. The catalog spans higher-ticket consultation-led packages as well as smaller standalone products, which meant the account had to serve very different buying journeys at once.
The brand entered paid social with no existing account history and no conversion data to guide early decisions. Supplements and wellness packages are also a heavily scrutinized category on Meta, meaning compliant, evidence-based creative was non-negotiable from day one.
What made it hard
Higher bar for compliance and trust — and a wide catalog with different buying journeys.
Claims have to be carefully worded; targeting must respect Meta's health-content restrictions.
Customers make a more personal, considered decision than they would buying a bag or a dessert.
Weight-loss packages, hormonal wellness bundles, and skincare kits each needed their own audience logic.
What Xorora built
Category-by-category campaign structures, longer decision windows, and aggressive budget reallocation.
Xorora built the account category by category, running separate campaign structures for weight-management packages, wellness bundles, and skincare, each with its own creative angle and audience. Because several products were higher-consideration purchases, campaigns were built to support a longer decision window, with retargeting sequences that moved a visitor from initial interest to purchase across several touchpoints rather than expecting a single-ad conversion.
As purchase data accumulated, Xorora shifted spend aggressively toward the highest-converting packages, concentrating budget where the account was already proving it could return value.
The outcome
The strongest return in Xorora's portfolio: nearly 27 rupees back for every rupee spent, built on disciplined budget reallocation in one of Meta's most tightly regulated ad categories.
Rs 5,846,825.69 spent
Meta Ads spend from January to July 2025.
3,459 purchases
Conversions across packages and standalone products.
26.69x average purchase ROAS
Portfolio-leading return from a cold-start account.
Rs 156,028,933.81 purchase value
Revenue driven by reallocating spend toward proven converters.
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